One of the most difficult tasks in the music business is the ability to work with artistes. It’s a challenge to be forthright with the creative fraternity, to be able to guide them and help them see opportunities that they may not. The ability to do that and do it successfully is the hallmark of a good music executive.

And Aishwarya is certainly among the best I have had the pleasure of working with. Honest to a fault and passionate about what she does, her objective is always music first. And she has that rare ability to feel the music the way the artiste does, which is what endears her immediately to them. We need more in the industry like her.